Does it matter how you write articles, blog posts and emails? Of course it does!! There’s a huge difference between stale writing and writing in a way that really builds a genuine connection with your audience. Can you guess which one generates more sales and traffic? You guessed it. Build real connection and you’ll see the difference in your bank account. How do you write in a way that actually attracts people and builds connections? Here’s how.
Be who you are. With 2,095,006,005 internet users in the world, chances are, you’re not the only person teaching what you’re teaching! If you write to attract your audience, people will listen to what you’re saying, not simply because of your content, but because they enjoy hearing you share your experience. If you had a specific experience that relates to what you’re talking about, share it. Believe it or not, this can actually have a big impact on people feeling like they can trust you. A personal touch makes people feel like they know you.
“What’s In It For Me?”
The “WIIFM” question is a question that you should answer as quickly as you possibly can. Internet content that rambles on and on without being crystal clear about what’s being offered simply get read, period. With your readers being able to leave your site as quick as the blink of an eye, your message should be clear and concise. Not only should your WIIFM be totally clear, but you should put it as early in your content as possible. That way, people will know why they should keep reading before they even start reading.
Have a conversation with your readers.
Write like you talk. Don’t use corporate fluff speak. You’re having a person to person conversation, just over the internet. It’s OK to start your sentences with “and” or “because” if it sounds natural to you. Let your passion and spirit come from behind your words.
Let It Simmer
Before you publish your content, let it sit for a day or two. Then, come back and review it one more time before you publish it.
Most times you’ll pick up on things you didn’t notice the first time. These could be grammatical mistakes, or it could just be more information you can put in that’ll make your content even better.
One crucial element to having people listen to what you have to say is credibility. There are so many people on the internet giving different advice; it’s hard to know who to listen to.
Have you helped over 1,000 people solve this specific problem? Make sure they know that. Have you been featured on Fox and CNN? Make sure that’s plastered all over your website. Have you done exactly what you’re teaching, in spades? Make sure they know that.
In short, the question of “why should I listen to you” and “why should I trust you” should be answered before you ask your readers to take your word on something.
Bottom line: Write in a way that really connects with your readers. Build more traffic, more loyalty, more referrals and more sales. Let your readers inside your world and don’t beat around the bush about what your offer or advice. Connect with your visitors.
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- Are Your Compelling Offers Actually …. Compelling? (hubspot.com)
- Become A Quality Content Producing Machine (famousbloggers.net)
- WIIFM – How can I help you? (arobbertse.wordpress.com)
- How to Guest Post to Promote Your Blog (socialpeel.com)